Soviet Union Marshal commissioned “White Coke” because he was embarrassed to be seen drinking real coke in public

robert-weber-with-the-pork-i-d-recommend-an-alsatian-white-or-a-coke-new-yorker-cartoonWhite Coke is a moniker for a variant of Coca-Cola produced in the 1940s at the request of Marshal of the Soviet Union Georgy Zhukov.

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Soviet Union Marshal Zhukov

Coca-Cola was presented to Zhukov by the Supreme Commander of the Allied Forces in Europe, Dwight D. Eisenhower (a particular fan of Coca-Cola). Zhukov liked it and asked for its color to resemble vodka so that he would not be seen drinking Coca-Cola in public, as it was regarded in the Soviet Union as a symbol of American imperialism.

The colorless version of Coca-Cola was bottled using straight, clear glass bottles sporting a white cap with a red star in the middle. The bottle and the cap were produced by the Crown Cork and Seal Company in Brussels. The first shipment of White Coke consisted of 50 cases.

A practical consequence of White Coke was circumvention of the red tape imposed by the Soviet occupation authorities. While cargo shipments transiting the Soviet occupation zone in Austria normally took weeks to clear with the authorities, Coca-Cola supplies passing through the zone on their way back and forth between the Lambach plant and the Vienna warehouse were never stopped.

Additional tags: white coke soviet union white coke 1940 marshal ussr white coke zhukov

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